Night has fallen and New York City waits with open arms while Paris and London begin to burn. Thousands line up in Miami, Berlin, Chicago, Rome, Los Angeles and Ibiza, nestled behind miles of red velvet rope, waiting for their turn on the dance floor. On the street you can feel the primal rhythms, the heartbeat of the music that drives punters to become part of modern day club culture.

Inside the club the DJ is God, the turntables a palette of sounds where House music, EDM, break beat, and dub-step are several musical landscapes of the night – an art form that, for the last twenty five years, has become a lifestyle.

It was forty years ago, July 5, when PRO MOTION. The Brad LeBeau Company, Inc. opened its New York City doors to the world of international dance music. Ronald Reagan was President of the United States, ‘Let the Music Play’ by Shannon was that years #1 Billboard dance single, cassettes and vinyl were the recorded mediums of choice, and overnight mail, the FAX machine, personal computers, and cell phones were hailed as futuristic signs of the times.

Founded in 1983, PRO MOTION is the oldest and largest independent dance music marketing company in the world. Throughout its decades of service the New York and Los Angeles based firm has played an essential role in creating the ground swell for thousands of up-and-coming and established recording artists, helping jumpstart careers and propel pop culture status.

Specializing in national club promotion, mix show radio airplay, and social media marketing, Adam Lambert, Alicia Keys, Ariana Grande, Ava Max, Beyoncé, Britney Spears, Bruno Mars, Camila Cabello, Christina Aguilera, Coldplay, Daft Punk, Dua Lipa, Ed Sheeran, Janelle Monáe, Jennifer Hudson, Jennifer Lopez, John Legend, Kelly Clarkson, Kesha, Khalid, Laverne Cox, Lenny Kravitz, Lizzo, Madonna, Mariah Carey, Mark Ronson, Mary J. Blige, Miguel, Miley Cyrus, Nicki Minaj, Nile Rodgers, P!nk, Pharrell Williams, Rihanna, Sam Smith, Sia, Snoop Dogg, Taylor Swift, The Weeknd, Tinashe, U2 and Usher are just some of the contemporary artists represented by PRO MOTION. The only company of its kind to represent domestic and international talent throughout North America, PRO MOTION is involved with non-American artists’ Adele, Assia Ahhatt, Calvin Harris, Craig David, Duran Duran, Duke Dumont, Ellie Goulding, Florence + The Machine, George Michael, Icona Pop, Jesse J, Kylie Minogue, Mika, Now United, Pet Shop Boys, Sade, Seal, and Robbie Williams. And in the Latin sector, Andres Cuervo, Anitta, Becky G, Gloria Estefan, Enrique Iglesias, Farruko, Ivy Queen, J Balvin, Maluma, Manuel Turizo, Marc Anthony, Ozuna, Pitbull, Rauw Alejandro, Ricky Martin, Rita Ora, Rosalía, Shakira, Thalia, Tini Stoessel, Tokischa and Trueno are among the Hispanic superstars represented by our multi-cultural marketing agency.

Over the last 20 years former club deejays have become international pop stars and PRO MOTION has represented A-Trak, Alan Walker, Alok, Armand Van Helden, Armin Van Buuren, Basement Jaxx, Bob Sinclar, BT, Calvin Harris, CamelPhat, Danny Tenaglia, David Guetta, David Morales, Deadmau5, Dillon Francis, Diplo, Frankie Knuckles, Galantis, Gesaffelstein, Imanbek, Kygo, Madeon, Marshmello, Martin Garrix, Moby, Oliver Heldens, Paul Oakenfold, Porter Robinson, Sigala, Skrillex, The Crystal Method, The Chainsmokers, Tiësto, Wolfgang Gartner, and ZHU.

Dance music’s popularity at Top 40 radio has given rise to alternative rock and county artist’s new found interest in becoming part of this musical landscape. And PRO MOTION is fortunate to work with AC/DC, B-52’s, Beastie Boys, Beck, Billy Idol, Blondie, David Bowie, Debbie Harry, Depeche Mode, Fall Out Boy, Garbage, Godley & Creme, INXS, Leann Rimes, Killers, Matchbox 20, Orville Peck, Queen, Reba McEntire, Rob Thomas, Shania Twain, The Doors, The Killers, The Prodigy, The Rolling Stones, and Underworld.

Given the world’s omnipresent infatuation with the Blues, Disco, Jazz, and R&B, some of our legendary clients include Air Supply, Aretha Franklin, Backstreet Boys, Billy Holiday, Blondie, Bob Marley, Cher, Chic, Cyndi Lauper, Curtis Mayfield, Debbie Harry, Diana Ross, Donna Summer, Earth Wind & Fire, Erasure, Faithless, Giorgio Moroder, Gladys Knight, Gloria Gaynor, Grace Jones, James Brown, Janet Jackson, Jimmy Jam & Terry Lewis, Jody Watley, Judy Garland, K.C. + The Sunshine Band, Kool & The Gang, McFadden & Whitehead, Mary Wilson, Michael Jackson, Prince, Ray Charles, Shaggy, Shirley Bassey, Smokey Robinson, Spandau Ballet, Spice Girls, Tina Turner, Tom Jones, Tori Amos, Wang Chung, Whitney Houston and Yello.

As America’a premier remix curation agency, PRO MOTION is the Executive Producer / Remix Curator / A&R consultant for countless chart-topping, domestic and international, independent and major labels – including Arista Records, Atlantic Records, RCA Records, Republic Records, Sony Music, Universal Music, and Warner Bros. Records – and such classic and contemporary artists as Adele, Alicia Keys, Ariana Grande, Becky G, Beyoncé, Blondie, Britney Spears, Bruno Mars, Camila Cabello, Celine Dion, Christina Aguilera, Coldplay, Daft Punk, Depeche Mode, Diana Ross, Earth Wind & Fire, Enrique Iglesias, Gladys Knight, Gloria Gaynor, J Balvin, Janet Jackson, Jennifer Lopez, KC & The Sunshine Band, Kool & The Gang, Kylie Minogue, Maluma, Mark Ronson, Michael Jackson, Miley Cyrus, Nile Rodgers, Ozuna, P!nk, Pet Shop Boys, Rob Thomas, Scissor Sisters, Shakira, Sia, Smokey Robinson, and Toni Braxton. 

The only independent dance/pop promotion agency of its kind to market the music we remix and/or represent to the music industry professional as well as the music consumer, social media is an essential aspect of our campaigns. With a combination of 400,000+ facebook, Instagram, TikTok, Twitter, YouTube followers, PRO MOTION custom designs each post utilizing our music clients visual and auditory assets.

With an average 78,000 per week readership, our company’s entertainment news focused website www.ProMotionMusicNews.com covers up-to-the-minute domestic and international music information.

PRO MOTION takes great pride in it’s relationships with our North American and international talent, their record companies, managers, and music publishers – each of whom rely on our bi-coastal staffs’ opinion of how to position and promote their repertoire and image, stateside. Committed to new and known talent from Asia, England, France, Germany, Holland, Iceland, Italy, Japan, Spain, Sweden, The Netherlands, and the United States, recording artists and deejays from around the world are embraced by American pop culture.

To the lion’s share of its constituents, PRO MOTION represents the gold standard of creative music marketing and the reason why such Fortune 500 companies as American Express, Cirque du Soleil, NBC/Peacock/Universal, Pepsi and Smirnoff have retained our services to help brand their products in the music consumer space.